Event Management

As a leading Theatre and Conference Centre the Floral is fully equipped to deliver any event with flair and panache. We have a dedicated events manager and full support team offering superb value for money and invaluable peace of mind for your all important event.

Marketing - we offer a range of tailored marketing opportunities to help promote your event including the production and distribution of press releases and images, web presence and banner advertising, advertising in our season brochure and other direct mail opportunities, poster and leaflet positioning throughout the venue and product placement opportunities.

Technical - we offer a full on and off line box office service for any event as well as all stage management requirements including lighting and audio technicians.

Catering - we offer a varied selection of delectable dining options. From fine dining to finger food we take our lead from you. We make sure that your guests are as entertained and delighted with the food as they are from your fabulous floral event.

Entertainment - as you would expect from a premier theatre, we can work with you to provide the perfect artistic accompaniment to make sure your event delivers at every level. From a full orchestra to a dance company to a comedy duo to a big band, we can help you craft your ambience accordingly.

Logistics - we offer a full complement of logistical services to make your life easier including:

  • Registration and Stewarding Staff
  • Registration and Delegate Management
  • Delegate Business Centre
  • Wireless internet facilities
  • A small meeting room available without prior booking (subject to availability).
  • Photocopier / Fax machine provision
  • Telephone access
  • Sourcing of Delegate Packs /Gifts

For further details on our events offer or to enquire about a venue booking please contact

Ann Wells, Conference Manager                             
Telephone: 0151 606 2965                                                                                                                         
Email: annwells@wirral.gov.uk  


0151 666 0000
Marine Promenade,
New Brighton,
Wirral, CH45 2JS
Box Office
Usual Opening Hours:
Monday to Saturday:
Open 11am to 6pm
Sundays: Open 12pm to 4pm
Show Nights: Open until curtain up

Christmas Day and New Year's Day - closed

Floral Café open daily from 10am

New Brighton Seaside Festival 
28 April 2017
The inaugural New Brighton Seaside Festival is taking place on Fort Perch Rock Car park over Whit Bank Holiday from 27-29 May.  If you are coming to see Tom Spence, Ken Dodd, or The Kop's Roman Carnival please  be aware that parking will be limited.
Summer at the Floral Season
April 2017
Our Summer at the Floral season guide is out now with lots of things to see and enjoy here at the Floral over the summer months.
More info here
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